Ritu Kumar Women’s A-Line Cotton Kurta
- Material: Cotton with three quarter sleeve and banded collar
- Mid thigh
- Professional dry clean
Ritu Kumar is one of the largest and most respected designer-wear brand in India today. Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Mrs. Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors. Quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.
Ritu who began her career in 1969, started with just four hand block printers and two tables in a small village near Calcutta. Today her brand has grown to retail through fifty-five stores across the country.
She has pioneered the term ‘fashion’ in the Indian context and more importantly has demonstrated that hand-made products can be as profitable and even more glamorous than those made by machine.